Google Pay Per Click wants Almost 4 Dollars A Click For Local Pawn Shop Ads
Google Adwords is how Google makes money. You can buy pay per click ads that will go above what people are searching for. This is a great tool if you are looking to expand your business. However, Google is scamming local business owners over some of the costs of these clicks. For example, you will notice our ad for "cocoa pawn shop" is relatively easy. Not a lot of competition and only targeting people in that area. The clicks are good for some of the keywords, but when you get to "pawn shop near me" in this area they want almost $4.00 a click. 2.62 for "Merritt Island Pawn" like WTF? How do they even come up with this number? It's ridiculous. I can't imagine some of the local business owners who are losing money paying for these awful clicks. No thanks, I will concentrate on organic search engine optimization and rank them just like we did for "Orlando Pawn Shop" - This is crazy.
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